For seven years, contemporary art filmmakers Wet Heat Project captured the roller-coaster journey of ambitious young conceptual artist Bert Rodriguez, pushing beyond his hometown borders to penetrate an international art market. The result is an adventurous feature film about a uniquely ambitious personality, and the elaborate, transforming world of conceptual art in which he's making his mark.

Whether he's cooking a traditional Cuban meal with his mother at art galleries around the world, manning a seamless white therapy cube to isolate and counsel visitors at the Whitney Biennial, or mounting a futures-market scheme to pre-sell artwork yet to be conceived, Rodriguez' practice continues to surprise himself as much as his viewers.

Appearing in this film with commentary on Rodriguez and the conceptual art experience include artist Marina Abramovic, artist Vito Acconci, artist Maria José Arjona, Deputy Chairman of Christie's Americas Amy Cappellazzo,, Wall Street Journal art reporter Kelly Crow, New York Times reporter Susan Dominus, Whitney Biennial Curatorial Coordinator Stacey Goergen, artist Aramis Gutierrez, ARTnews Contributing Editor and Yale School of Art Senior Critic Steven Henry Madoff, clinical psychiatrist Dr. Scot McAfee, artist Manny Prieres, collector Andrew Reed, Art Production Fund Co-Founders Doreen Remen and Yvonne Force Villareal, New York Magazine Senior Art Critic Jerry Saltz, collectors Michael & Lisa Schweitzer, gallerist Fred Snitzer, and a selection of "therapy cube patients" from Rodriguez' Whitney Biennial installation / performance In the Beginning...

Left: Miami International Film Festival Director Jaie LaPlante, film director Bill Bilowit, artist Bert Rodriguez
Bottom Right: Miami International Film Festival premiere night at Miami's iconic Tower Theatre on Calle Ocho
Top Right: Film producer Grela Orihuela with artist Marina Abramovic, Core Club screening in New York

Preview screenings of making sh*t up began with the hometown premiere of an in-progress full length edit at the 2011 Miami International Film Festival to a sold-out house. Later that year the preview was shown in a curated series at the prestigious Core Club in New York City and at the Miami Beach Cinematheque. The film's west coast public premiere was November 16, 2011 at the West Hollywood Public Library, presented by the Los Angeles Art Association and its Director Peter Mays; that same week a members-only screening was held at the Soho House West Hollywood.

New scenes have been produced chronicling the artist's resettlement in Los Angeles. In 2015 making sh*t up will be fitted with a genuine Hollywood ending for its full release.

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